Evaluating a Process Analysis Essay

Evaluating a Process Analysis Essay When developing a paragraph or essay through process analysis, you should keep several points in mind: Be sure to include all steps and arrange them in sequence.Explain why each step is necessary, and include warnings where appropriate.Define any terms that your readers may not be familiar with.Offer clear descriptions of any tools, materials, or equipment needed to carry out the process.Provide your readers with a way of determining whether or not the process has been carried out successfully. Heres a draft of a short process analysis essay, How to Make a Sand Castle. In terms of content, organization, and cohesion, the draft has both strengths and weaknesses. Read (and enjoy) this student composition, and then respond to the evaluation questions at the end. How to Make a Sand Castle For young and old alike, a trip to the beach means relaxation, adventure, and a temporary escape from the worries and responsibilities of ordinary life. Whether swimming or surfing, tossing a volleyball or just snoozing in the sand, a visit to the beach means fun. The only equipment you need is a twelve-inch deep pail, a small plastic shovel, and plenty of moist sand. Making a sandcastle is a favorite project of beach-goers of all ages. Begin by digging up a large amount of sand (enough to fill at least six pails) and arranging it in a pile. Then, scoop the sand into your pail, patting it down and leveling it off at the rim as you do. You can now construct the towers of your castle by placing one pailful of sand after another face down on the area of the beach that you have staked out for yourself. Make four towers, placing each mound twelve inches apart in a square. This done, you are ready to build the walls that connect the towers. Scoop up the sand along the perimeter of the fortress and arrange a wall six inches high and twelve inches long between each pair of towers in the square. By scooping up the sand in this fashion, you will not only create the walls of the castle, but you will also be digging out the moat that surrounds it. Now, with a steady hand, cut a one-inch square block out of every other inch along the circumference of each towe r. Your spatula will come in handy here. Of course, before doing this, you should use the spatula to smooth off the tops and sides of the walls and towers. You have now completed your very own sixteenth-century sandcastle. Though it may not last for centuries or even until the end of the afternoon, you can still take pride in your handicraft. Do make sure, however, that you have chosen a fairly isolated spot in which to work; otherwise, your masterpiece may be trampled by beach bums and children. Also, make a note on the high tides so that you have enough time to build your fortress before the ocean arrives to wash it all away. Evaluation Questions What important information seems to be missing from the introductory paragraph? Which sentence from the body paragraph might be placed more effectively in the introduction?Identify the transitional words and phrases used to guide the reader clearly from step to step in the body paragraph.Which piece of equipment mentioned in the body paragraph doesnt appear in the list at the end of the introductory paragraph?Suggest how the single long body paragraph might be effectively divided into two or three shorter paragraphs.Notice that the writer includes two warnings in the concluding paragraph of the essay. Where do you think these warnings should have been placed, and why?Which two steps have been listed in reverse order? Rewrite these steps, arranging them in a logical sequence.

Love- Spare Time Equipment Case Study Example | Topics and Well Written Essays - 250 words

Love- Spare Time Equipment - Case Study Example n brands of small pleasure boats, outboard motor, snowmobiles, jet skis, a line of trailer and pickup-truck campers, and recently, a line of lawn mowers, tractors and trimmers. Despite being in operation for two years, the business has been reflecting break-even in financial performance. Recently, there was an offer by a producer of mountain bikes to include this among the products he offers. In this regard, the case requires an evaluation of Mark Zimmerman’s overall strategy, including the appropriate decision for the mountain bike offer. The strengths in Zimmerman’s strategy lie in focusing on the theme of personal service, manifesting a friendly, service-oriented atmosphere and stance. Further, since the business carries exclusive brands that are not offered by other competitors within a five-mile radius; except for the recently added lawn mower equipment, he exhibits competitive advantage for his core products over those of his competitors. On the contrary, the weaknesses lie in the need to evaluate the needs of the customers within his area. Apparently, his competitors had been offering price strategies that could be indicative of the customers’ sensitivity to prices. Further, he should select the products that would generate profits rather than giving them more work (like the lawn mower equipment). His use of selective advertisements needs to be evaluated to ensure that all products offered would be appropriately promoted to enhance customers’ awareness, recall and purchase. The bike offer is a good opportunity since the incentives are enticing (initial inventory, accessories and repair parts need not be paid within 90 days). However, since the product is virtually the same as those offered by other competitors within the area, the strategy to be applied should differentiate him from others and determine the needs of the customers within the area for mountain bikes. One therefore recommends not to include the bike in his

Discuss a detail summary of chapters 3, 4, and 5 in the book The Essay

Discuss a detail summary of chapters 3, 4, and 5 in the book The Economics of Women, Men, and Work, Blau, Ferber, & Winkler, 6 - Essay Example In this book, the gender roles and issues has been covered extensively in both the workplace and the family as one economic unit, shifting roles in this varying economy, the distribution of time to the workplace and the family, and the gender differences in diverse economies. In this book, the excellent picture of the dispersion of gender in an average family structure and the working culture is manifested. This is one of the most famous and popular books on the subject of socio-economic science, which have been of great help to the study of the scholars as well as educating the general people. In this paper, we are going to look at three specific chapters, viz. chapter 3, 4 and 5, from the book. These three chapters teach about the family as an economic unit, allocation of time between labor market and family, and an overview of differences in occupations and the respective earnings. Chapter 3: Family as an economic unit In the chapter three, the most important subject of discussion was the neoclassical economics. Neoclassical economics deals with the theory that economic constraints actually lead to sustained and steady growth, where the ratio of the capital to every micro economical unit is constrained. In this case, we are talking about the family economic unit. Along with that, topics of specialization and exchange have been conferred in detail. The chapter has also shown the economic consequences of marriage along with the various ways of how a family can work to maximize their economic bargaining power. This chapter deals with sociology, psychology and economics in a household, and provides a great depth into the workings of the regular life. Chapter 4: Allocation of time between family and workplace In the fourth chapter, it starts discussing with the definition of labor market, types of labor market, dispositions of any labor market, and the general work culture. It also discussed various issues such as the market time, the non-market, their significan ces, their advantages and disadvantages, and their effect on the household life. Labor working hours trends have been dedicated a full section for this purpose. But the primary focus of this chapter is the surge of women in the labor force. It started during the World War II, and since then, the general gender structure in an ordinary workplace has tremendously changed over the time – married mothers with older children after the World War, married mothers with younger children in the 1960s-80s, and single and unmarried women in 1990s-2000s. It has taken a huge leap towards the liberalization and increased participation of women in the work force. Even the employment disparities of the black community are discussed in detail. Chapter 5: Differences in occupations and the respective earnings Although the name of the chapter gives an impression that it is focused on the various occupations, and the possibilities of income respectively, the chapter deals with something more than that. It starts with the definition of human capital, and then steers off to the gender biases in the field of human capital investment. Whether in the field of education, job trainings or occupations, there have always been significant biases against certain genders. In this chapter, it strives to throw light on that aspect of education and occupation. Though it can be said that the most part of the chapter

Globalization of one commodity Essay Example | Topics and Well Written Essays - 1000 words

Globalization of one commodity - Essay Example Instead, it is referred as the integration of commodities and labor markets among others. It has been ascertained that the nature pertaining to commodities along with commoditization within the global economies has greatly addressed the human societal structure. Further observations have revealed that complexity along with interconnectedness related to the global economy assists in the development of the analytical techniques (Cronon 97-130). In this regard, it has been assumed that these particular techniques will accelerate the trade between the multinational companies. The study related to the commodity chain basically offers solution to numerous globalization problems. It has been defined that â€Å"commodity chains are tools that enable one to study the operation of global capitalism beyond the territorial confines of the national economy† (Collins 1-2). The commodity chain assists in having a better understanding of the global connections. It further helps in the distrib ution of profits amidst the various commodities chain being framed. This study intends to discuss an important early phase i.e. early 20th century and prior in globalization related to a commodity i.e. coffee. The study will focus on evaluating the trend of progression of coffee as a globally used commodity that has viewed a major development within the past two centuries and beyond. In the era of 16th century, the Muslim coffee industry emerged with the arrival of the Europeans which facilitated in the ‘The Making of a Global commodity Out of Arabia’. It was in the year 1718 that coffee was transported to America from Europe. Correspondingly, it has been observed that the Dutch had forced the Javanese for production of coffee within the Asian colony. Later on, Amsterdam was transformed as the leading coffee ‘entrepot’ worldwide for centuries. It has been further revealed about globalization of coffee that the British were the first to provide coffee to Americans (Rivali

The Power and Influence of Advertising Essay Example for Free

The Power and Influence of Advertising Essay 1. Introduction The questionnaire has been designed to record respondents’ views on the power and influence of advertising in various media. The questionnaire consists of six questions, designed to collect both quantitative and qualitative data. Five out of the six questions (questions 1, 2, 3, 5 and 6) are closed questions, suitable for the recording of quantitative data. Respondents are offered a selection of pre-written answers and choose the category or categories most suited to their profile or opinion. Questions 1 and 2 record respondents’ basic personal details, whilst ensuring that each respondent remains anonymous. Question 1 records the respondent’s sex, and produces nominal data. Question 2 asks respondents to select an age category. This is a preferable practice to asking respondents’ exact age, as people are occasionally unwilling to reveal this information, thus resulting in missing data. This question records ordinal quantitative data. Question 3 asks respondents to choose which form of media they consider to be the most powerful. The questionnaire allows a choice of three responses; â€Å"still image (magazines and newspapers)†, â€Å"still image (billboards)†, or â€Å"moving image (TV)†. This question records nominal quantitative data. Question 5 asks respondents to record whether or not a skilful advertising campaign would influence them to vote for a particular political party, purchase a particular product or brand, or revise their opinion on a specific issue or cause. Respondents are able to select as many or as few options as they wish. This question also records nominal data, as no chosen option is of a higher value than the others. Question 6 records ordinal quantitative data by asking respondents to gauge their opinion of how much they feel that they are influenced by advertising, in comparison to other people. Respondents have the option to choose from three options; â€Å"less than other people†, â€Å"more than other people†, or â€Å"about the same as other people†. In contrast, Question 4 is an open question, designed to allow respondents to elaborate on their perception of the power and influence of the specific media focussed on by the researchers. Naturally, this type of in-depth response contains far more detail, allowing an insight into the individual respondent’s feelings and opinions on the issue. The data provided by this type of question is also more difficult and time-consuming to analyse, as the analyst must sift through each response in detail. Qualitative data of this type could possibly be allocated to separate categories to allow a quantitative analysis, but this would lose any subtlety inherent in the detail, and the categories would offer a fairly crude interpretation of the responses. 2. Design Issues Although each researcher has asked all respondents exactly the same  questions, there are minor differences in the design layout of each researcher’s questionnaire. Researcher A lists all available options for each question on the questionnaire paper. He then records all quantitative responses with a YES or NO beside each respondent’s choices. Similarly, Researcher B also lists all available options for each question on the questionnaire paper. She then circles all respondents’ selected quantitative responses. Researcher C adopts a slightly different approach to recording his data. Except in the case of question 5, a multiple answer question, where all potential answer options are displayed on the questionnaire paper, Researcher C simply records each respondent’s answer to a single choice question below the appropriate question. Researcher C also attaches an alphabetical annotation to the available choices in question 5, apart from in the case of questionnaires 14 and 15. A survey designed to obtain data on the power and influence of advertising in various media could possibly be made more inclusive by including a question on advertising via the world wide web. 3. Results Each of the three researchers obtained 15 completed questionnaires. All quantitative and qualitative responses for each researcher’s questionnaires are detailed in appendices 1 (quantitative data) and 2 (qualitative data). A summary of responses, attributed to each researcher, is given below. 3.1 Quantitative Data 3.1.1 Sex Each researcher has gathered data from both male and female respondents. Researcher A’s responses are heavily biased towards female respondents; 3 males (20%) as compared to 12 females (80%). Both researcher B and Researcher C have achieved more of a balanced sample, with 6 male and 9 female respondents each (40% and 60% respectively). 3.1.2 Age Group The age range of respondents differs dramatically, depending on the researcher. Researcher A’s respondents are fairly evenly spread across the age range, with almost half the sample (46.6%) above the age of 40, and just over half the sample (53.3%) below the age of 40. Researcher B’s data also includes respondents from each age group, although the sample is heavily weighted towards respondents in the 18-25 group (53.3%). Researcher C’s data is far less representative of the complete age range, only containing respondents from the 18-25 and 26-30 age groups, and here it is heavily biased towards the 18-25 group (73.3%). This disparity of sex and age representation may have an effect on the subsequent responses for each researcher. 3.1.3 Most Powerful Form of Advertising The moving image (television) is regarded by the vast majority of all respondents as the most powerful form of advertising, regardless of age and gender. 73.3% of Researcher A’s respondents cited this as their preference, compared to 66.7% of Researcher B’s, and 80% of Researcher C’s respondents. Perhaps significantly, the very highest percentage preference recorded here is from Researcher C’s respondents, who are drawn exclusively from the youngest two age groups. Images in magazines or newspapers are cited by 2 of Researcher A’s respondents, and by 3 each of Researcher B’s and Researcher C’s respondents. Gender and age do not appear to have any strong influence over the data relating to magazines and newspapers, although no respondents are aged over 40. Researcher A’s respondents are both female, one aged between18-25 and the other aged between 31- 40. Researcher B’s respondents include a female aged between 26 -30, and two males from the 18 -25 age group. Researcher C’s respondents are all female, and within the 18-25 age group (unsurprisingly, as all of Researcher C’s respondents are drawn from the youngest two age groups). Images on billboards are only mentioned by 2 each of Researcher A’s and B’s respondents; the two sets of data that contain a wider representation of age ranges. The power of billboard advertising may be affected by a respondent’s age, as no respondent who cited this option is aged less than 26. Researcher A’s respondents are a female aged over 50, and a male from the 26-30 age group. Researcher B’s respondents are a male aged over 50, and a female aged between 31- 40. 3.1.4 The Persuasive Power of a Skilful Advertising Campaign Respondents are asked to state whether or not a skilful advertising campaign would have an influence on them in relation to three factors; voting for a specific political party, buying a particular brand or product, or revising an opinion in relation to a cause or issue. Researcher As and Bs sample groups identified voting for a specific political party as the factor most likely to be influenced by advertising (41.18% and 39.13% respectively). These are the two sample groups with the widest representation of age groups. 34.38% of Researcher Cs respondents identified this factor. An equal percentage of Researcher Cs respondents (34.38%) also identified revising an opinion in relation to an issue or campaign, compared to 27.94% of Researcher As respondents, and 33.33% of Researcher Bs respondents. 30.88% of Researcher As respondents identified influence over buying a brand or product, compared to 27.54% of Researcher Bs, and 31.25% of Researcher Cs (the group containing the youngest respondents) samples. 3.1.5 The Level of Influence as Compared to Other People The question of how much a respondent feels that they are influenced by advertising in relation to other people varies quite considerably by each researcher’s data. 80% of Researcher A’s respondents felt that they are influenced about the same as other people, whereas none felt that they were influenced more. Over half (53.3%) of Researcher B’s respondents felt that they are influenced about the same as other people, as opposed to 26.7% who felt that they are influenced less, and 20.0% who felt that they are influenced more than other people. Researcher C’s respondents are evenly split (33.3%) across all of the three options. Having said this, it is not possible to draw any meaningful conclusions from the data, as the sample sizes are extremely small and unrepresentative. These are, probably, all convenience samples (the researchers have delivered the questionnaire to colleagues, friends and family who they meet during the course of their weekly routine). It would be difficult to make any comparison between the three separate sets of survey data, as each researcher has obtained data from slightly differently weighted samples, as regards gender and age range. 3.2 Qualitative Data In the case of the qualitative responses, there is again variation between each researcher’s data. Researcher A’s qualitative data is extremely brief, mainly consisting of fairly short one sentence responses. The qualitative data obtained by Researcher C contains several slightly longer responses but, again, the majority are rather brief. The majority of Researcher B’s qualitative data responses are far more detailed. She has allowed her respondents to elaborate in their answers, recording the detail, resulting in potentially richer data for analysis. 3.2.1 Moving Image (TV) As discussed in section 3.2 above, the moving image is cited by an overwhelming majority of all respondents, from all three surveys, as the most powerful form of advertising. Researcher A’s respondents gave various reasons for this: †¢ Watching TV unconsciously enters your brain when relaxing. †¢ More real than still pictures. †¢ Music and talk-over help advertising. Researcher B’s respondents elaborated in more depth: †¢ I think it is because you start to desire that object, because you can see it in full detail, and you can see how it looks in 3-D. I think it is the most powerful way of advertising because generally people watch television every day, so will get to see these adverts more so than having to buy a magazine or drive by a billboard. †¢ My eyesight is not as good as it used to be, so I like to be able to hear the advert and what is being advertised. I like to sit down and watch television after I’ve been at work; it helps me to relax and I think that helps me to be drawn into the advert. Researcher B’s respondents show an awareness of the strategic placing of advertising within the television schedule: †¢ Because someone is talking to you, you are more likely to pay attention to the television because you are waiting for your programme to come on. †¢ Because certain companies advertise their products at different times according to how popular the programme is on television. Researcher C’s respondents highlight the passive role of the viewer: †¢ You get the advert’s message where all you have to do is watch. †¢ TV is entertaining to watch and so you’re more susceptible to the ideas adverts present but you don’t necessarily notice it because you’re being entertained. †¢ Because television is more easy to pay attention to than something like reading. Researcher C’s respondents also pinpoint the effects of advertising via an animated medium: †¢ It is interesting to watch television because theirs [sic] moving images and sounds that grab your attention. †¢ Because it uses sound and moving images to create an experience. 3.2.2 Still Image (Magazine or Newspaper) Still images in magazines and newspapers are the second most popular choice for respondents. Researcher A’s recorded responses are extremely brief, and therefore not particularly enlightening: †¢ Persuasive form of advertising. †¢ Colours. Researcher B’s responses are far more informative: Respondents state that: †¢ I think still images capture a moment or a feeling, and if you relate to that it can be powerful, whereas an advert can get lost in moving images, as there are so many more frames, plus a still image can really grab your attention. †¢ I think magazine adverts are quite powerful because you get to look at the picture and understand what is being advertised and what the purpose is for the advert. Also, in between lectures I read a lot of magazines so I get to see loads of adverts. Magazine adverts are nicely laid out and the colour helps sell the item. †¢ I tend to read a lot of magazines; it’s more to do with the fact that the images are stronger. I tend to look at pictures more than read articles. They have started to use black and white images again to make the product  more powerful, and it catches your attention. Researcher C’s respondents add: †¢ You are forced to look at the image because you’re already reading the magazine and, unlike TV, you can look [at] the images for as long as you want to. †¢ The way they use images to provoke certain thoughts. Often they use sex to sell products. †¢ The use of colourful imagery means that you pay attention. 3.2.3 Still Image (Billboard) Unsurprisingly, billboards are selected not only for their imposing physical presence, but also by several respondents who mention travel as part of their daily routine: †¢ I’m often on public transport†¦ they’re almost subliminal. I look at them because I don’t feel it’s as in my face as, say, TV. †¢ The adverts on billboards are very big and easy to read. I do a lot of travelling, so I am on the go all the time, so I pass many each day. When I am stuck in traffic it gives me something to look at. †¢ Billboard adverts are very powerful because they are on large scales, which means that it stands out†¦ billboard adverts are big, colourful and bold. A fourth respondent chooses this option, but states that: I don’t really like them†¦ Appendix 1: Quantitative Data 1. Researcher A Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. Questions: 1.1 Are You†¦ †¢ Male3 (20%) †¢ Female 12 (80%) [pic] 1.2 Which Age Range Do You Fall Into? †¢ 18-25 2 (13.3%) †¢ 26-30 3 (20%) †¢ 31-40 3 (20%) †¢ 41-50 5 (33.3%) †¢ 50+ 2 (13.3%) [pic] 1.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 2 (13.3%) †¢ Still Image (Billboard) 2 (13.3%) †¢ Moving Image (TV) 11 (73.3%) [pic] 1.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (41.18%) †¢ Buy a Specific Brand or Product (30.88%) †¢ Issue or Campaign (27.94%) [pic] 1.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 3 (20.0%) †¢ More than Other People 0 (0%) †¢ About the Same as Other People 12 (80%) [pic] 2. Researcher B Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. 2.1 Are You†¦ †¢ Male6 (40%) †¢ Female 9 (60%) [pic] 2.2 Which Age Range Do You Fall Into? †¢ 18-25 8 (53.3%) †¢ 26-30 1 (6.7%) †¢ 31-40 2 (13.3%) †¢ 41-50 1 (6.7%) †¢ 50+ 3 (20.0%) [pic] 2.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 3 (20.0%) †¢ Still Image (Billboard) 2 (13.3%) †¢ Moving Image (TV) 10 (66.7%) [pic] 2.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (39.13%) †¢ Buy a Specific Brand or Product (27.54) †¢ Issue or Campaign (33.33) [pic] 2.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 4 (26.7%) †¢ More than Other People 3 (20.0%) †¢ About the Same as Other People 8 (53.3%) [pic] 3. Researcher C Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. 3.1 Are You†¦ †¢ Male6 (40%) †¢ Female 9 (60%) [pic] 3.2 Which Age Range Do You Fall Into? †¢ 18-25 11 (73.3%) †¢ 26-30 4 (26.7%) †¢ 31-40 0 (0%) †¢ 41-50 0 (0%) †¢ 50+ 0 (0%) [pic] 3.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 3 (20%) †¢ Still Image (Billboard) 0 (0%) †¢ Moving Image (TV) 12 (80%) [pic] 3.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (34.38%) †¢ Buy a Specific Brand or Product (31.25%) †¢ Issue or Campaign (34.38%) [pic] 3.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 5 (33.3%) †¢ More than Other People 5 (33.3%) †¢ About the Same as Other People 5 (33.3%) [pic] Appendix 2: Qualitative Data Respondents are asked in question 3 to choose which forms of advertising she or he personally finds to be the most powerful, followed by question 4 (an open question) which asks: â€Å"What makes such images powerful†? 1. Researcher A Question:† What makes such images powerful†? 1. I don’t really like them†¦ (2) F, 5 2. I’m often on public transport†¦ they’re almost subliminal. I look at them because I don’t feel it’s as in my face as, say, TV. (2) M, 2 3. Link with reality, similar with reality. (3) F, 4 4. Persuasive form of advertising. (1) F, 1 5. Watching TV, unconsciously enters your brain when relaxing. (3) F, 3 6. More real than still pictures. (3) M, 3 7. Colours and strong personality. (3) F, 4 8. Movement. (3) M, 5 9. Message. Visual stimulation. (3) F, 4 10. Proof of a product to some extent. (3) F, 2 11. Colours. (1) F, 3 12. Stays in memory longer. (3) F, 4 13. Speech and actions (3) F, 2 14. Music and talk-over help advertising. (3) F, 3 15. Camera angles. (3) F, 1 2. Researcher B Question:† What makes such images powerful†? 1. I think it is because you start to desire that object, because you can see it in full detail, and you can see how it looks in 3-D. I think it is the most powerful way of advertising because generally people watch television every day, so will get to see these adverts more so than having to buy a magazine or drive by a billboard. (3) F, 1 2. Sometimes it’s the tune they play with the advert or the characters advertising the product. It tends to hold your attention more than the others. (3) F, 5 3. Because it gets your complete attention. You are sitting down and watching it, it’s not like you’re driving by it and can’t see the full detail of the advert. Also. Because having seen the product on a moving screen you then remember it more. (3) M, 5 4. I think still images capture a moment or a feeling, and if you relate to that it can be powerful, whereas an advert can get lost in moving images, as there are so many more frames, plus a still image can really grab your attention. (1) M, 1 5. Because you get to see a lot of adverts in a short space of time. (3) M, 1 6. I think because you get the sound with the advert it helps to catch your attention more, whereas a still image, you don’t. (3) F, 1 7. Because certain companies advertise their products at different times according to how popular the programme is on television. (3) M, 3 8. Because you get to incorporate sound as well, so it is not just a frozen image. (3) F, 1 9. I think magazine adverts are quite powerful because you get to look at the picture and understand what is  being advertised and what the purpose is for the advert. Also, in between lectures I read a lot of magazines so I get to see loads of adverts. Magazine adverts are nicely laid out and the colour helps sell the item. (1) F, 2 10. Billboard adverts are very powerful because they are on large scales, which means that it stands out and therefore it grabs my attention more than, say, little adverts in a magazine. Also I get bored of watching adverts on television, so they need to be striking and billboard adverts are big, colourful and bold. (2) F, 3 11. I tend to read a lot of magazines; it’s more to do with the fact that the images are stronger. I tend to look at pictures more than read articles. They have started to use black and white images again to make the product more powerful, and it catches your attention. (1) M, 1 12. My eyesight is not as good as it used to be, so I like to be able to hear the advert and what is being advertised. I like to sit down and watch television after I’ve been at work; it helps me to relax and I think that helps me to be drawn into the advert. (3) F, 4 13. Because someone is talking to you, you are more likely to pay attention to the television because you are waiting for your programme to come on. (3) F, 1 14. They use lots of colours and are appealing to the eye. You are more likely to watch television and pay attention to the adverts, whereas if you see it on a billboard or magazine then you are just glancing at it and not actually paying much attention. (3) F, 1 15. The adverts on billboards are very big and easy to read. I do a lot of travelling, so I am on the go all the time, so I pass many each day. When I am stuck in traffic it gives me something to look at. (2) M, 5 3. Researcher C Question:† What makes such images powerful†? 1. You are forced to look at the image because you’re already reading the magazine and, unlike TV, you can look [at] the images for as long as you want to. (1) M, 1 2. The way they use images to provoke certain thoughts. Often they use sex to sell products. (1) F, 1 3. Because television is more easy to pay attention to than something like reading. (3) F, 2 4. It is interesting to watch television because theirs [sic] moving images and  sounds that grab your attention. (3) F, 1 5. You get the advert’s message where all you have to do is watch. (3) F, 1 6. A lot of adverts are made to be enjoyable and entertain. (3) M, 1 7. Their [sic] more interesting than something in a magazine. (3) F, 1 8. It’s fun to watch. They use ideas that will appeal to certain people. (3) M, 2 9. It is interesting to watch. (3) F, 2 10. The use of colourful imagery means that you pay attention. (1) F, 1 11. Thoughts are presented to you particularly when you are waiting for a programme to come on, and so your [sic] forced to pay attention to them whereas reading it requires effort. (3) M, 2 12. Because it uses sound and moving images to create an experience. (3) F, 1 13. It’s like watching real life. (3) F, 1 14. TV is entertaining to watch and so you’re more susceptible to the ideas adverts present but you don’t necessarily notice it because you’re being entertained. (3) M, 1 15. TV is fun to watch. (3) M, 1

President Clintons New Directions Economic Plan :: essays research papers

President Clinton's â€Å"New Directions† Economic Plan In 1992, America was under economic distress and uncertainty as a country. America had experienced high unemployment, big deficits, high interest rates, low productivity gains and falling real wages for average Americans. After twelve years of national drift and economic decline, President Clinton charted a path to growth with the â€Å"New Directions† economic plan designed to create jobs, boost incomes, move our economy from consumption to investment, and reduce our deficit. His three-part economic strategy focused on three objectives: fiscal discipline, investing in education, health care, science and technology, and opening foreign markets. This strategy has helped foster the conditions for what is now the longest expansion in US history.   Ã‚  Ã‚  Ã‚  Ã‚  Fiscal discipline set out to rid our economy of its deficit and get interest rates back down and investment up. In 1992, America experienced the highest dollar level in history--$290 billion deficit. In 1999, we had a budget surplus of $124 billion—the largest dollar surplus on record and the largest as a share of our economy since 1951. The National Debt should be eliminated by Y2015 if we stay on track with this economic plan. Continuing the strategy has in turn lowered interest rates that help ordinary Americans. It cut the price of the average home mortgage, the price of the average car payment and the average college loan repayment.   Ã‚  Ã‚  Ã‚  Ã‚  American Technology has moved in a new direction, which has fostered economic growth. Information Technology has helped transform the economy. Information Technology has made a crucial contribution to the new economy, helping fuel record growth, higher wages, and changes in the way business is done throughout the economy. Information Technology accounts for only 8% of the total jobs but has been responsible for nearly one-third of US economic growth. Wages in the Information Technology industry are 77% higher than the private sector average wage. Declining Information technology prices have lowered the overall inflation rate by nearly one percentage point. Information Technology now accounts for nearly half of business investments. Adjusted for inflation, American companies invested three times more in Information Technology in 1999 than in 1992.   Ã‚  Ã‚  Ã‚  Ã‚  The Clinton-Gore Administration has opened foreign markets for high tech goods, cracked down on foreign piracy and liberalized export controls on computers and telecommunications equipment. At the same time negotiating over 270 trade agreements, including those involving high technology issues. By eliminating hundreds of programs, the investment in education and training has doubled.

Post Cold War

Explain why the ending of the Cold War was not followed by a period of world peace and stability. ____________________________________________________________ ___________ The ending of the cold war did not leave any sign of hope for the world to live in peace and prosperity. Until this second, there are hundreds of men, women and children being killed, injured, raped and executed for various reasons, some which may be legit while others are war related objectives. The world, not sure if this is the right word for it now, has gone and still is through some very tremendous events in the last 17 years or so, starting off with the gulf war which shocked the world in one night, Kosovo war, Al-Aqsa Intifada, war in Afghanistan, war on terror and Iraq, the list can go on and on, some which remain in the books of history and some which are still written about in history books today as that they are ongoing conflicts and example would be the war on terror. To make this whole concept I just talked about more clearly, I will try to explain the reasons to why the ending of the Cold War was not followed by a period of world peace and stability, by talking about the gulf war and how one night changed the lives and situations of many nations, mainly Israel and Palestine and how the PLO (Palestine Liberation Organization) played a major role in this war, leading to the Palestinian Intifada and the current events that are happening right now. The Gulf war was simply a conflict between Iraq and a coalition force from 35 nations authorized by the United Nations (UN) and led primarily by the United States in order to liberate Kuwait. [1] The Gulf War had two major impacts. First, the war was a catalyst for regional changes that started several years before the eruption of the crisis itself. The polarization of the Arab world was intensified by the invasion of an Arab state by another. Second, the war demonstrated which political terms existed in the Middle East at the time of the Iraqi invasion. On a rhetorical level, Saddam Hussein established a link between the Persian Gulf crisis and the Israeli occupation of the West Bank and Gaza, thus demonstrating the destabilizing effect of the unresolved Israeli-Palestinian conflict. The Iraqi leader compared the Iraqi invasion with the Israeli occupation of the West Bank and Gaza and demanded Israeli withdrawal before even considering a pullback from Kuwait. [2] During the Gulf War, the Israeli public took a step to the right, legitimizing the sanctions the Likud-government posed on the Palestinians. The sanctions were a result of two circumstances: the failing of the Palestinians – especially the PLO and the moderate political leaders in the West Bank – to condemn the Iraqi invasion; and the images of Palestinians cheering the Iraqi Scuds raining down on Tel Aviv. [3] Israel closed the borders between ‘Israel-proper' and the occupied territories, preventing Palestinian workers from attending their jobs in Israel. Despite an increase of nearly half a million in the Israeli population due to immigration from Russia between 1989 and 1991, the Israeli policy resulted in a reduction in the GDP and a deterioration of the economic situation activity (ibid. )[4]. For the Palestinians, an already difficult economic situation got worse. This resulted in a boomerang-effect for Israel, intensifying the level of conflict with the Palestinians With the outbreak of the intifada, the core of the Israeli-Palestinian conflict moved inside the occupied territories, and the Green-line was re-drawn. The broad mobilization of nearly all layers of the Palestinian society in the earliest stages of the uprising strengthened the national unity. This kind of communal uprising turned out to be more difficult for Israel to fight than the PLO-launched guerilla-attacks from Arab territory during the 1970's (Hunter 1991). Despite the optimism[5], the standard of living continued to deteriorate because of the mass-arrests, arbitrary detention and curfews carried out by the Israeli security forces (IDF and the border police). While many would agree that the mentioned above can be directly linked to the events that are going right now in Palestine and that have went on for the last couple of years, many would disagree, but if you want to look at it from a historical angle, it has a lot to do with the Gulf War. The end of the Cold War is a main point of reference in this analysis. However, important changes affecting the political situation in the Middle East started years before the Berlin-Wall was torn down, and the Soviet Empire crumbled. Therefore one might ask if the ‘window of opportunity' would have ‘opened' if the Cold War had continued. Would the locally initiated structural changes by themselves created a momentum for peace? My answer is that the combined effects of changes at the extra-regional level (the end of the Cold War), the regional level (the Gulf War), and the local level (the intfada) in sum ‘opened' the window and let groups in the Israeli and Palestinian leaderships willing and ready to negotiate peace inside. Ultimately, Israel was successful in containing the uprising. The Palestinians' force was inferior in relation to the well equipped and trained Israeli Defense Forces. However, the Intifada pinpointed numerous problems with the IDF's conduct in the operative and tactical fields, as well as the general problem of Israel's prolonged control of the West Bank and Gaza strip. These problems were noticed and widely criticized, both in international forums (in particular, when humanitarian questions were at stake), but also in Israeli public opinion, in which the Intifada had caused a split. 6] Bibliography 1. Abadi, Jacob (1994): â€Å"The Gulf War and Its Implications for Israel†. Journal of South Asian and Middle Eastern Studies, Vol 17, No. 3 (55-78). 2. Freedman, Robert. The middle East after Iraq’s Invasion of Kuwait, University Press of Florida, 1993 (213-215) 3. Walsh, Ben. Modern world history, John Murray, London, 2001 4. Choueiri, Youssef M. (1997): Islamic fundamentalism -rev. ed. London : Pinter 5. Kuper, Adam and Jessica Ku per (eds. ) (1996): The Social Science Encyclopedia (Second edition). London and New York: Routledge. 6. Keddie, Nikki R. (1992): â€Å"The end of the Cold War and the Middle East†. In Hogan (ed. ) The End of the Cold War. Its meaning and implications (151-161). 7. Clarke, Richard. Against all enemies: Inside America’s war on terror, Free Press, 2004 (62-64) 8. Benny Morris, Righteous Victims: A History of the Zionist-Arab Conflict, 1881-1999, Knopf, 1999. p. 612 ———————– [1] The reported number of countries participating in the Coalition varies according to source. These variations may be in part be due to uncertainty over what level of participation constitutes being a Coalition member, and vagueness over the organization timeline of the Coalition. Examples of count variations include: an Arab anti-Gulf War essay – 31; CNN – 34; an Arab media site – 36; the Heritage Foundation (a US conservative think tank citing a 1991 Department of Defense report) – 38; US Institute of Medicine report on Gulf War Veterans' Health – 39. The number of Coalition members has been reported to be as low as 19 at the beginning of the air campaign. 2] Freedman, Robert. The middle East after Iraq’s Invasion of Kuwait, University Press of Florida, 1993 [3] Even the Peace Now-organization and well known peace-activists like Amoz Oz and Yael Dayan supported the sanctions the Likud-government posed on the Palestinians [4] Kuper, Adam and Jessica Kuper (eds. ) (1996): The Social Science Encyclopedia (Second edition). London and Ne w York: Routledge. [5] Choueiri, Youssef M. (1997): Islamic fundamentalism -rev. ed. London : Pinter [6] Benny Morris, Righteous Victims: A History of the Zionist-Arab Conflict, 1881-1999, Knopf, 1999. p. 612